MODULE 1: PRINCIPLES OF ENTREPRENEURSHIP
Introduction to Entrepreneurship
This course looks at some of the fundamental principles of being an entrepreneur—what it takes to be an entrepreneur and the mindset required for entrepreneurial success. Look beyond the popular conception of “entrepreneur” to get at the reality of what it means.
|7 Business Maxims||Fran Tarkenton|
|Entrepreneurial Aptitude||Lara Hodgson|
MODULE 2: PLANNING YOUR VENTURE
Developing a Concept for a New Business
This course examines the process of finding an idea for a business and then developing and validating that idea. The more an idea is studied and researched beforehand, the better chance of success once it’s put into action.
|Finding Your Idea||David Sutherland, Christopher Hanks, Everett Darby|
|Developing Your Idea||David Sutherland|
|Validating Your Idea||David Sutherland, Christopher Hanks|
Lecture Time: 65 minutes Estimated Course Time: 4 hours
Beginnings of a Good Plan
This course covers the basics of business planning, starting with the reasons that entrepreneurs need a plan before they start the business. But having a plan is not enough; it needs to be a well-constructed plan that avoids the red flags of business failure.
|Why Plan?||Christopher Hanks|
|What Makes a Good Plan?||Christopher Hanks, David Sutherland|
Lecture Time: 53 minutes Estimated Course Time: 3 hours
The Business Plan: Narrative
This course covers how an entrepreneur presents a business plan, with a focus on generating a positive response from investors. The content is important, but how that information is framed and presented might make an even bigger difference.
|Writing Your Pitch for Funding||Everett Darby, David Sutherland|
|Communication to Get a Positive Response||Everett Darby|
Lecture Time: 64 minutes Estimated Course Time: 4 hours
Planning for Predictable Revenue
This course discusses how to find a stream of predictable revenue, the Holy Grail for a new business. Reaching that milestone requires a complete understanding of the business’s value proposition and differentiating from competitors in the marketplace.
|Understanding Your Industry||Christopher Hanks|
|Compelling and Provocative Difference||Christopher Hanks|
|Refining the Value Proposition||Christopher Hanks|
|Predictable Revenue||Christopher Hanks|
|Turning the Plan into Sales||Christopher Hanks|
Lecture Time: 138 minutes Estimated Course Time: 9 hours
This course looks at how to build an effective team. The best small business teams look at more than just years of experience. A credible team of motivated people with diverse skills will help the business succeed and give confidence to investors.
|Getting Beyond the “One Man Band”||Christopher Hanks|
|Building a Credible Team||Christopher Hanks|
|Filling the Gaps||Christopher Hanks|
Lecture Time: 38 minutes Estimated Course Time: 2 hours
This course covers the principles of organizational leadership, including company culture and motivational tactics. A strong culture and meaningful work creates the best environment for fully engaged employees.
|Building a Culture||Christopher Hanks|
|How to Motivate People||Christopher Hanks|
Lecture Time: 44 minutes Estimated Course Time: 3 hours
MODULE 3: FUNDING YOUR VENTURE
The Business Plan: Financials
This course looks at one of the most important steps for a new business, financial forecasting. A comprehensive financial forecast helps business owners measure their progress and gives investors a better picture of the business.
|Financial Forecasting||Rick Gossett|
Lecture Time: 25 minutes Estimated Course Time: 2 hours
Finding the Funds
This course examines the different funding options available to entrepreneurs, and how to match a business with the appropriate funding source. Businesses at different stages, with different needs, and with different goals will approach funding differently.
|Overview of Funding Options||Kevin Sasser|
|Funding the Startup Phase||James Flannery|
|Funding a High Growth Business||James Flannery|
|Working with a Bank to Secure Financing||Daniel Milbrandt|
|Think Outside the Bank||Lara Hodgson|
Lecture Time: 139 minutes Estimated Course Time: 6 hours
MODULE 4: CUSTOMER ACQUISITION
This course looks at how businesses approach a building block of their digital strategy, their website. An effective website requires thorough planning, with compelling content and an appealing design to pull it all together.
|Research and Planning||Scarlett Rosier|
|Content and Layout||Scarlett Rosier|
|Site Design and Launch||Scarlett Rosier|
Lecture Time: 43 minutes Estimated Course Time: 4 hours
This course takes a deeper look at digital strategy, with a focus on digital marketing. Social media marketing offers new opportunities to today’s businesses, but still requires a thoughtful plan to effectively generate results.
|Defining Your Social Media Strategy||Jennifer Osbon|
|Developing Your Ideal Customer Persona||Jennifer Osbon|
|Content Marketing||Jennifer Osbon|
|Social Media Platforms||Jennifer Osbon|
|Data and Analytics||Jennifer Osbon|
Lecture Time: 151 minutes Estimated Course Time: 10 hours
This course covers the key steps in the sales process, starting with a customer-centric focus and looking at how the business can help the customer solve a problem. Further discussion will look at how preparation can overcome obstacles in the sales process.
|Control the Sales Interview||Nick Serba|
|Sell Without Selling||Nick Serba|
|Overcoming Objections||Nick Serba|
Lecture Time: 42 minutes Estimated Course Time: 3 hours
This course focuses on the customer experience and creating customer loyalty. Businesses can generate loyalty by offering a great customer experience. But even after a negative experience, the right approach can salvage a bad situation and turn it into a positive.
|Turn Satisfied Customers into Loyal Customers||Shep Hyken|
|Creating a Moment of Magic||Shep Hyken|
|Dealing with a Moment of Misery||Shep Hyken|
Lecture Time: 43 minutes Estimated Course Time: 3 hours
MODULE 5: FINANCIAL AND LEGAL
This course covers the primary services that banks or credit unions provide to businesses. Entrepreneurs should know their own needs to find the right place to create a banking relationship.
|Banking Services||Daniel Milbrandt, Tracy Williams|
Lecture Time: 28 minutes Estimated Course Time: 1.5 hours
Keeping the Books
This course looks at how to accurately manage a business’s finances with accurate books and records. With proper financial controls in place, business owners will be able to understand and use their financial reports to make important strategic decisions for the business.
|Basic Accounting||Rick Gossett|
|Financial Controls||Rick Gossett|
Lecture Time: 48 minutes Estimated Course Time: 3 hours
Dealing with Legal Counsel
This course covers the major legal areas where business owners will encounter questions and problems. A strong working relationship with the right legal help will assist the business owner in navigating the complicated worlds of contracts, intellectual property, business entities, and more.
|Working with Lawyers||Jason White|
|Contracts and Agreements||Jason White|
|Intellectual Property||Jason White|
|Entity Choice||Jason White|
Lecture Time: 73 minutes Estimated Course Time: 5 hours
MODULE 6: OPERATIONS
This course discusses essential HR functions for small businesses, which in small companies often fall on the owner of the business. Topics include hiring, employee relationships, policies and procedures, and regulatory compliance.
|Employee Administration and Hiring||Gray Johnson|
|Recruiting and Hiring||Gray Johnson|
Lecture Time: 65 minutes Estimated Course Time: 4 hours
Insurance and Risk Management
This course covers the fundamentals of risk management for small business entrepreneurs, including how to implement risk control techniques and look for necessary business insurance. A business needs a plan in place to avoid or control potential losses.
|Principles of Risk Management||Matt Tarkenton|
Lecture Time: 40 minutes Estimated Course Time: 3 hours
This course discusses the regulatory environment for small business entrepreneurs, including the most important regulations commonly affecting small businesses. Further discussion looks at the different government regulations in play at the state and local levels.
|State and Local Requirements||Rick Gossett|
Lecture Time: 13 minutes Estimated Course Time: 1 hour
This course covers how different elements of information technology impact both the business’s internal operations and external image. Specific topics include hardware, software, security, documentation, and connectivity.
|Your External Business Presence||Jess Coburn|
|The Internet and Your Team||Jess Coburn|
|Leveraging the Cloud||Jess Coburn|
|Planning, Documentation and Preparation||Jess Coburn|
Lecture Time: 141 minutes Estimated Course Time: 6 hours
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